We have an experienced SEO copywriter in-house. Strategic SEO content development for the web is quite different to copywriting for print. Text which may have been previously created for offline readers is rarely successful online unless it is expertly edited. An experienced SEO copywriter understands the complexity of the search engines and the complex algorithms they employ when searching for a result. Crafting textual content that engages both the human visitor while equally serving the search engines appetite is a complex, highly skilled task. It is a task that we have excelled at through 12 years of dedicated trial and error, failure and achievement.